QBE — image 1

QBE

Website — 2015

A new insurance website for QBE, designed and built from scratch on tight timelines.

We took a lean, prototype-led approach: a tight-knit core team of design and engineering working side by side, testing with customers every sprint. Prototypes did the talking — each round of feedback fed straight into the build, letting us deliver the new experience at pace without guessing.

Year
2015
Client
QBE
Agency
Deloitte Digital
Role
UX Lead
Contribution
Lean prototypingSprint-by-sprint testingUX / UI