HCF

HCF’s website was completely redesigned and relaunched on a new platform, Adobe Experience Manager. Our design process centred on rethinking the path to purchase, where the business was seeing significant drop-offs.

We took a content-led approach — breaking down and explaining the key decisions in a complex health insurance industry so customers could find the cover that suited them. Along the way we ran extensive workshops and co-creation sessions with business experts and customers, testing what worked before we built it.

Outcome

The highest all-time digital sales following launch.