Prudential

I worked with Prudential across several projects spanning 2025 - 2026, leading content design and writing while also contributing UX and UI. I set the content strategy and created the content guidelines that underpinned the work, then wrote content for Prudential plc’s group website. Across Prudential’s local market websites in Asia I reviewed and rewrote critical UX copy and high-impact lines — homepage content, navigation labels, key labels and buttons, and landing descriptions.

Beyond copy, I produced UI mockups for selected features, including an AI-powered search experience.

Outcome

The group and regional websites launched successfully. I remediated copy issues raised by leadership to deliver the final, live copy.