Forbes

Beyond traditional publishing, our goal was to create a holistic brand experience. I designed the overall User Experience for the website and member portal, aligned design and editorial vision, and managed the translation of requirements to development. The information architecture surfaces Forbes Australia’s core offerings - not just news, but also events, lists, and lifestyle content.

Outcome

Forbes reached the top 10 news websites in Australia in it’s first year, having never entered the top 20 before.